New York City · First-Principles Startup Operator

I build simple GTM systems
that scale.

Then I run the accounts
those systems produce.

Fewer tools. Designed handoffs. One connected system.
The simplest architecture that works is the one that scales.

About

Operator who builds.
Builder who sells.

A decade in enterprise account management, building GTM infrastructure for startups and running the accounts those systems serve. Currently managing the largest accounts at an AI company while running an AI agency that builds these systems for early-stage startups.

Track Record
130%+ Average quota attainment across 10+ years of enterprise account management
President's Club Top performer, Enterprise CS team at Pigment, FY23. Highest NRR growth on the floor.
Grow Award Largest YoY revenue growth of any book of business on the Customer Success team at Rokt, FY21.
3x Founding Hire Built the US CS/AM function from scratch at three venture-backed startups.
Fortuna Founder Founded an AI agency building GTM automation systems for early-stage startups.
Methodology

First Principles
Systems Design

I don't teach tools. I teach operators how to think in systems and first principles. Three foundation frameworks guide every engagement: see the system, design the system, protect the system.

DNA

Data · Navigation · Action

Every functioning GTM system has three layers. Most operators only build one.

D
Data — The intelligence layer. What signals matter, what you track, where your single source of truth lives. Without this, outreach is guessing and reporting is fiction.
N
Navigation — The routing layer. How data moves between tools, where handoffs happen, what logic governs the flow. This is the layer most operators skip entirely, and it's where most systems break.
A
Action — The execution layer. Outbound, content, follow-up. This is where pipeline gets generated, and the only layer most operators build.

BUILD

Blueprint · Uncover · Integrate · Limit · Deploy

Design the architecture before picking tools. The sequence matters — operators who start at Deploy without doing Blueprint first end up automating a broken system.

B
Blueprint — Audit your current state. Map every tool, data flow, and handoff before designing what you need.
U
Uncover — Follow data from first touch to closed deal. Mark every point where it drops, breaks, or requires manual intervention.
I
Integrate — Define what connects to what, where data flows, and what handoffs exist. This is where DNA gets applied.
L
Limit — Pick the minimum tools needed. Five well-connected tools outperform twelve disconnected ones.
D
Deploy — Build the automations, routing, and data flows that turn disconnected tools into one connected system.

FITS

Function · Integrate · Test · Scale

Every addition to your GTM should strengthen the system, not add a silo. Before adding a tool, hiring a role, or copying a playbook — run it through four questions. If it doesn't pass, it doesn't belong.

F
Function — What specific problem does this solve? If you can't point to an exact gap in your system, you don't need it yet.
I
Integrate — Does this connect to your existing system or create a new silo? A tool that doesn't plug into the architecture adds complexity without capability.
T
Test — Can something you already have do this? Most operators have tools running at 10% capacity while evaluating new ones that do the same thing.
S
Scale — Will this still work at 2x your current size? If it solves today's problem but creates tomorrow's bottleneck, it's not a system fit.
The Work

Names redacted.
Numbers real.

01
Series A · Ad-Tech

Systematizing GTM to Slash Sales Cycles by 61%

Consolidated 12 tools into 3, built an automated content engine, and deployed standardized client portals.

61% Sales cycle reduction
$32K Annual savings
02
Seed · Advertising

Automating Lead Scoring to Double Close Rates

Rebuilt the entire lead pipeline with AI-powered scoring, automated routing, and a full CRM rebuild with gated stages.

2.2X Close rate improvement
20min Response time
03
Bootstrapped · Video Ad-Tech

Redesigning the Sales Funnel to Nearly Double Close Rates

Separated four sales motions into purpose-built pipelines, deployed Clay as the scoring engine, automated hot lead escalation.

88% Close rate improvement
36% Shorter deal cycle
04
Series A · Digital Deals

Eliminating 40 Hours of Weekly CRM Manual Work

Connected Apollo, HubSpot, Gmail, Slack, and Notion through n8n automation. 30 sales processes documented and automated.

40hrs Weekly work cut
26% Conversion lift
05
Series B · Logistics

Streamlining Partner Ops to Cut Onboarding by 44%

Consolidated 300+ partners into a unified database with custom AI agents. Monthly reviews went from 3 hours to 10 minutes.

94% Faster reviews
$15K Annual savings
06
Series B · FinTech

Scaling Implementation Ops for a 150-Person Team

Audited tools, deprecated redundancies, built a centralized operating system with automations and dashboards.

15% Faster onboarding
$20K Annual savings
07
Series B · Ad-Tech

Building Account Management HQ for 100+ Clients

Centralized account management headquarters with dashboards, interconnected databases, and standardized playbooks.

21% NRR improvement
9→4 Tools consolidated
08
Series B · Marketplace

Automating Vendor Onboarding at Scale

Replaced three fragmented systems with a single automated source of truth on Attio CRM, powered by n8n webhooks.

25hrs Automated weekly
31% Faster onboarding
09
Media Agency

Beating Tool Bloat with a Unified Agency OS

Migrated from Monday.com to a unified OS with automated client portals and an embedded SOP library built from AI-processed recordings.

45% Onboarding cut
$10K Annual savings

Let's build
something simple.

If you're an early-stage startup drowning in tools and looking for the system underneath, I'd like to hear about it.

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